Metro Electric plc

Powabyke’s unique elec­tric bat­tery powered tri­cycle – the Powatryke Cruiser – has seen a dra­matic spike in sales this September in response to a fea­ture in Saga magazine, which has a senior 50+ reader pro­file and a read­er­ship in excess of a mil­lion. The rel­at­ively small edit­or­ial fea­ture sparked a flurry of phone calls in the Powabyke HQ based in Bath, with callers request­ing to know where to pur­chase the elec­tric tri­cycle in their regional area.
Over 100 enquir­ies from around the UK have been fielded to date in response to the Saga art­icle and IBDs stock­ing the bat­tery powered three-wheeler have been con­tac­ted by Powabyke dir­ectly to con­nect each enquir­ing cus­tomer with the nearest dealer with the trike in stock.
MD of Powabyke, Nick Child said: “The demand has rock­eted for the tri­cycle since the fea­ture was pub­lished in the ever pop­u­lar Saga magazine. Every day since the September issue of the pub­lic­a­tion was dis­trib­uted people have been phoning the office and we have been passing on each lead to the rel­ev­ant IBD, which has the Powatryke read­ily avail­able and the enquiry to sale con­ver­sion rate has been very impress­ive.”
Powabyke, also respons­ible for the X-range of elec­tric bikes put in a lot of design-time into the tri­cycle mak­ing it as access­ible as pos­sible for those with dif­fi­culties mov­ing their legs. The key fea­tures are a very low step-through cross-section in the frame so the rider only need raise their leg six inches off the ground to mount the trike, and a long range of 30 miles per charge to ensure a good dis­tance can be covered dur­ing a single trip. The trike also reaches speeds of 15mph via a throttle con­trol on the handle­bars.
“The IBD’s appear to have made a favour­able impres­sion on the read­ers of Saga magazine and we are very pleased with the res­ult,” added Nick Child.